Hoi An Ancient Town – A Timeless Escape into Vietnam’s Soul

If you’re tired of the hustle and endless honking of big cities, take a deep breath because Hoi An ancient town is about to slow you down in the best way possible. Located just 30km from Da Nang in central Vietnam, Hoi An feels like you’ve just stepped into a time machine and hit pause on modern life.

This charming riverside town, nestled along the Thu Bon River in Quang Nam Province, is where terracotta roofs, yellow-walled houses, and silk lanterns meet centuries of cultural fusion. Recognized by UNESCO as a World Heritage Site since 1999, Hoi An ancient town is more than just photogenic, it’s a living museum, a peaceful heaven and a deep dive into Vietnam’s multicultural past.

Cultural Intersections in Hoi An 

Architecture

Hoi An was once a major trading port between the 15th and 19th centuries, and its streets still echo with the footsteps of Japanese, Chinese and Western merchants. You’ll see their influence clearly in the town’s architecture:

• Japanese Covered Bridge: Built by Japanese merchants in the 17th century, it remains one of Hoi An’s most iconic landmarks. It was designed to connect the Japanese and Chinese quarters and symbolizes harmony between two ancient cultures.

  

   

• Fujian Assembly Hall: Constructed by the Chinese community from Fujian province, this temple features dragon carvings, curved roofs, a grand triple gate, and vibrant colors—a visual feast for architecture lovers.

  

   

• French Colonial Architecture: Scattered throughout the old town, you’ll find colonial buildings with yellow facades, wrought-iron balconies, arched doors, and decorative shutters, all reflecting the influence of French and Portuguese traders.

Daily Life & Cuisine

• Cao Lau (Cao Lầu): This signature dish of Hoi An features thick noodles reminiscent of Japanese udon. The broth is light and subtly sweet, echoing the elegance of Chinese cooking. It’s a true cultural hybrid in a bowl.

  

   

• Hoi An Lanterns: Inspired by Chinese lanterns, the colorful silk lanterns of Hoi An have evolved into various shapes and designs that reflect the creativity of local artisans. They are now a symbol of the town itself, glowing softly each night to light up the peaceful streets and markets.

  

Insider Tips for the best photos in Hoi An

• Golden hours:

  • 6:00–8:00 AM: soft light, fewer tourists, and streets that look like a painting.

  • 4:30–6:00 PM: the sun casts a golden glow, lanterns start lighting up and magic fills the air.

• What to wear: White, beige, or soft pastel outfits pop beautifully against Hoi An’s mustard-yellow walls. Want to go full aesthetic? Try a Vietnamese Ao dai or traditional-style dress.

• Props & vibes: Rent a vintage bicycle (bonus: it’s a great way to explore), bring a conical hat, or casually sip a coconut while strolling. Go natural with your poses like laugh, walk, twirl or just sit with a cup of coffee and watch the world go by.

• Top photo spots:

  • The yellow wall near Tran Phu Street

  • Japanese Covered Bridge

  • Lantern-filled alleys

  • The riverside promenade by the Hoai River

  • Faifo Coffee Rooftop - for panoramic views over tiled roofs and lanterns.

Pro tip: use warm filters or “film” presets to give your shots that nostalgic, vintage vibe.

 FAQs About Hoi An Ancient Town

Is Hoi An ancient town worth visiting?

Absolutely. It's one of Vietnam's most beloved destinations, perfect for history lovers, photographers, foodies, and peace seekers alike.

How do I get to Hoi An from Da Nang?

Hoi An is just a 45-minute drive from Da Nang International Airport. You can take a private car, shuttle, or motorbike.

Conclusion

Hoi An ancient town is where old-world charm meets soulful simplicity. It doesn’t shout to get your attention, it whispers, lingers, and stays with you long after you leave. It’s the kind of place that feels like a warm hug after a long day. So, come for the photos, stay for the peace and leave with stories etched in lantern light.

Want to Explore Like a Local?

Join our Free Walking Tours in Hoi An to uncover hidden alleyways, cultural gems, and real-life stories behind the town’s timeless beauty.
Walk, talk, and feel the heartbeat of Hoi An - one lantern at a time.